Privacy Policy

This Privacy Policy explains how ActualCoolThings (“ACT,” “we,” “us,” or “our”) collects, uses, shares, and protects information about you when you visit actualcoolthings.com(the “Site”), subscribe to our emails or text messages, or interact with the guides and offers we feature. By using the Site, you agree to the practices described here.

Information we collect

Information you give us

• Contact details — such as your name, email address, and phone number when you submit a form, subscribe, or request a guide.
• Messages — anything you send us directly, such as an email to our support address.

Information we collect automatically

• Device & usage data — IP address, browser type, device identifiers, pages viewed, referring URLs, and the dates and times of your visits.
• Cookies & similar technologies— including analytics and advertising pixels (see “Cookies and tracking” below).

Information from third parties

We may receive information about you from advertising networks, marketing partners, and analytics providers — for example, when you click one of our ads or an SMS link that brings you to the Site.

How we use your information

• Send you newsletters, guides, offers, and related communications.
• Route you to the specific products, guides, and third-party offers you request or that we believe are relevant.
• Operate, personalize, measure, and improve the Site and our content.
• Measure the performance of our marketing and advertising campaigns.
• Detect and prevent fraud or abuse, and comply with legal obligations.

SMS / text messaging

If you provide your phone number and consent to receive text messages, you may receive recurring marketing and informational messages from us or our partners. Message frequency varies. Message and data rates may apply. Consent to receive texts is not a condition of any purchase.

• Reply STOP to any message to unsubscribe; reply HELP for help.
• Carriers are not liable for delayed or undelivered messages.
• We do not sell your mobile phone number, and mobile opt-in data is not shared with third parties for their own marketing.

Cookies and tracking

We and our partners use cookies, web beacons, and similar technologies to run analytics, remember your preferences, and deliver and measure advertising. You can control cookies through your browser settings; disabling them may affect how the Site works.

Analytics and advertising tools we use

• Google Analytics and Google Tag Manager — to measure traffic and understand how the Site is used.
• Meta Business Tools— we use Meta’s business tools (including the Meta Pixel and/or Conversions API) on this Site. This means we share limited information with Meta Platforms, Inc. about actions you take here — such as pages viewed, links clicked, and form submissions — so that we can measure and improve our advertising. Meta may use that information in line with its own Privacy Policy. You can review and control how Meta uses your activity from businesses in your Meta ad preferences.

Where the law requires consent before these tools may run, we will obtain it before they load. If you are in a region with such a requirement and believe a tool ran without your consent, contact us and we will investigate.

How we share information

We may share your information with:

• Service providers — email platforms, hosting, analytics, and similar vendors who process data on our behalf.
• Advertising and affiliate partners— when you request an offer or guide, we may pass the information needed to connect you with the relevant provider. Those providers’ use of your data is governed by their own privacy policies.
• Legal and safety — when required by law or to protect our rights, users, or the public.
• Business transfers — in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information for money.

Your choices and rights

• Email — unsubscribe any time using the link in any email.
• Text — reply STOP to opt out of messages.
• California residents— under the CCPA/CPRA you may request access to, correction of, or deletion of your personal information, and opt out of “sharing” for cross-context behavioral advertising. We will not discriminate against you for exercising these rights.
• Depending on where you live, you may have similar rights under other applicable laws.

To exercise any of these rights, email us at hello@actualcoolthings.com.

Data retention

We keep your information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements, after which we delete or de-identify it.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

Third-party links

The Site links to third-party products, guides, and offers. We are not responsible for the content or privacy practices of those sites; review their policies before providing information.

Changes to this policy

We may update this policy from time to time. Changes take effect when posted, and the “Last updated” date above will reflect the most recent revision.

Contact us

Questions about this policy? Email hello@actualcoolthings.com.