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We find the stuff that actually works.

We hunt down products, guides, and life upgrades — test them on real people — and only feature the ones that deliver. No hype. No filler. Just the keepers.

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Our track record

100%Tested before we feature it
4Offers in the lineup
1Short email a week
0Hype, filler, or fluff

Live now + coming soon

The ACT lineup

Every offer under the ACT umbrella earns its spot. Here’s what’s live — and what’s about to drop.Ad disclosure: we may earn a commission when you act on our recommendations — it never changes what we feature.

Diagram of the habit loop: cue, then a roughly ninety-second craving gap, then the hitLive now

The Habit Autopsy

Fifteen pages on the mechanism, not the motivation. A week of watching your own pattern, four moves for the ninety seconds when you want it, and what to do the first time you slip.

15 pages · Instant download · Read it in twenty minutes

The Habit Autopsy — get the booklet for $15 at 11thfa.com
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Coverage, Decoded

Insurance shopping without the migraine. We’re testing the tools that actually save money.

Get notified
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The Next One

The same autopsy method, pointed at your next bad habit. In testing now.

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Cool Find #004

Sealed until it survives testing. Subscribers hear about it first — that’s the deal.

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Why trust us

How ACT works

  1. 01

    We hunt

    We dig through the ads, the trends, and the junk so you don’t have to. Most of it doesn’t survive first contact.

  2. 02

    We test

    Real people run every guide and offer. If it doesn’t hold up in a real week of real life, it’s out.

  3. 03

    You win

    Only the keepers make it onto ACT — and into your inbox. That’s the whole business model.

Fresh finds

The latest from the field

Line chart of craving intensity across the first 30 days: a sharp early peak that tapers off
Habits

The first 30 days of breaking a habit

The sharp start, the boredom gap, and the week most people quietly give it back. Here's the honest timeline.

Read the find
Placeholder — natural-light flat lay of small morning-routine upgrades on a kitchen counter
Coming soon
Under $30

9 tiny upgrades that fix your whole morning

Small stuff, outsized payoff. We're testing the shortlist now.

In the works
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Coming soon
Money

The insurance mistake costing new parents $1,400 a year

It takes minutes to fix once you know where to look. Write-up in progress.

In the works

Don’t take our word for it

Real people. Real results.

Best thing I’ve done in 2025.
Roger V.
Phoenix, AZ
Changed my life forever — and I don’t say that lightly. The guide just worked when nothing else did.
Angie D.
Saskatoon, SK
It’s like having a friend who does all the research for you. Every single rec has been a hit.
Maya T.
Austin, TX

The ACT list

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